Tuesday, April 20, 2010

Shopping Success

The Outnet sale - success or disappointment?

THEOUTNET.COM has hailed Friday's £1 sale as a triumph, despite the fact that thousands of shoppers were left disappointed. The sale, which began at 7.24am in the UK on Friday, promised all items included in the sale would retail for £1 with just one purchase permitted per person - but many shoppers received a message simply saying that the site was busy and to try again later.

"We are thrilled that there are so many people excited about what we are doing on theOutnet," the site's director, Stephanie Phair, said. "Whilst we were prepared for the volume of traffic the sale would deliver, we were overwhelmed by the speed at which people came to the site. This remarkable volume - up to nine orders a second - led the site to crash in some markets and I want to say that we are very sorry to all those disappointed people who didn't get to buy anything at the sale, but delighted for all of those who did."

The Outnet - which retails labels including Burberry Prorsum, Aquascutum, Givenchy, Marni and Chloe - has not revealed which pieces were scooped for £1 but confirmed that "thousands of happy Outnet customers walked away with once-in-a-lifetime bargains". For all those not able to access the site at all, the company has asserted that they are "working hard to fix issues that arise so we can serve you better and continue to offer amazing bargain shopping opportunities".

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