JONES Magazine initially launched as a regional publication in 2005 under the creative direction of founder and Editor-in-Chief Tracey Ferguson. “The magazine appeals to stylish and chic multicultural women and serves as a premier shopping guide,” shares Ferguson, who is thrilled about JONES becoming a national brand. From fashion to food to distinctive travel destinations to the best in home design, JONES is the go-to guide for a sophisticated consumer.
Recognizing the success and increased demand for JONES Magazine among women outside of the Houston area, founder Tracey Ferguson teamed up with famed attorney and publisher L. Londell McMillan of The NorthStar Group, who furthered Ferguson’s dream by taking JONES to national prominence. The national premiere issue, now available in-stores and on newsstands nationwide features supermodel Veronica Webb on the cover. “JONES is a fresh and exciting women’s brand across TV, web, and print. It speaks to today’s fashionably-forward women who know what they want. I’m thrilled to kick-off the national premiere issue of the magazine as its cover model,” says Webb.
With the first national issue of JONES Magazine hitting newsstands, it was only fitting to revamp the complementing website and further expand the reach of JONES. “JONESMAG.com targets savvy African-American and multicultural women who aspire to live or are living a fashion-forward lifestyle. We are setting the tone for what is hot now and what will be on trend in a 360 degree experience from print to online,” says Qianna Smith, JONESMAG.com Managing Editor.
The site provides the type of personalized experience and content that appeals to this audience, with expert advice and commentary on hair, beauty and fashion, as well as useful information on shopping, travel and events. JONESMAG.com engages the reader through a customized shopping experience, articles, commentaries, photo galleries, video and blogs. From reviews of new and exclusive travel destinations to candid interviews with fashion’s elite, JONESMAG.com will provide readers with editorial features that address their lifestyle. “We have designed a truly unique destination with content that offers the reader not only information, but a glamorous place of escape with each visit,” says Smith.
Additional highlights from the site include a “What’s Haute” Shopping Guide, which will not only inform women of the hottest trends but, more importantly, enable readers to instantly purchase these hand-picked must-have items. The site will also give readers an exclusive glimpse into the making of the magazine with behind-the-scenes video content, backstage photos and outtakes, and insider interviews. In addition, readers will be privy to the advice of noteworthy guest bloggers such as Beverly Johnson, the first African-American supermodel to grace the cover of Vogue, and Eugena Washington, finalist from season 7 of “America’s Next Top Model.”
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